MadeInAdd Featured on L’Italia Che Va: The Potential of 3D Printing

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English Interview Transcript

We’re talking about innovation — including technological innovation — especially considering the progress brought by the world of 3D digital printing.
This is a field that opens up many new frontiers, and we aim to explore these together by examining the potential benefits for individuals.
There are applications, for example, in the medical field, where this technology opens the door to new solutions across various sectors — from robotic devices to prototypes of tools designed for the elderly or for people with disabilities.
Today, we’re speaking with a Milan-based company, MadeInAdd— still something of a start-up — founded in 2022. Its CEO, Andrea Gorlezza, is our guest, whom I welcome and thank for joining us.

The concrete benefits 3D printing can offer individuals

So, where can we really identify these advantages — the benefits for individuals?
First of all, the technologies and materials used in additive manufacturing for healthcare are driving a true revolution across many areas.
We mentioned dental prosthetics, bite guards, highly innovative models.
But how did it all begin?

Andrea Gorlezza:
Absolutely. It’s a revolutionary technology.
Think of it as adding one particle at a time to the object we want to create — instead of subtracting material, this technology adds it, one speck at a time.
A single particle of powder is added to the object using a complex micro-fusion process, involving both metals and plastics.
This new technology enables the creation of geometries previously unimaginable in product design, and allows for a very high degree of customization.
It is therefore ideal for sectors where personalization is essential — such as in medical prosthetics, across all fields: from dental applications to orthopedic joint prosthetics.
Shoes, insoles, saddles — all modeled to the unique shape of each individual — open up possibilities we once couldn’t imagine.
And now that this is also available in metal — whereas it originally started with plastics — it has unlocked a whole new range of applications in mechanical and industrial fields, from aerospace to space technologies to the automotive sector.
This freedom of design is expanding rapidly across all industrial sectors, giving engineers unprecedented flexibility to design and customize products.

Italy’s role in the development of 3D printing

This is an Italian company, as we’ve said. But what role can Italy play in this specific area?
We’re very familiar, for example, with the biomedical districts in Emilia-Romagna. What role can Italy play, and what kind of market is there in practice?

Andrea Gorlezza:
Italy is a very interesting market, though slightly behind in the adoption of this technology compared to other countries — especially where it originated, like the United States, but also other European nations.
We do have some catching up to do.
At MadeInAdd, our company, that’s exactly what we’re working on: helping the Italian industrial system adopt this new technology more efficiently and more quickly across all sectors — from biomedical to aerospace to general mechanical engineering — and even for private individuals or small businesses who need custom parts that would otherwise be prohibitively expensive to produce without this new technology.

A revolution capable of generating new employment opportunities

Skills and in-depth knowledge — not only of the human body but of many other components as well… Could this also open the door to new employment opportunities?

Andrea Gorlezza:
Absolutely, yes.
This is a technology with the potential to truly become a pillar of innovation — a new engine for product development. And as such, it can attract resources that may also become, let’s say, drivers of job creation across many sectors.
Also because, as we’ve mentioned, there aren’t that many companies like ours yet — which is why I’d like to thank Andrea Gorlezza once again for joining us and sharing this experience.